Six essential tools to optimize your SEO

If you regularly check our blog articles, the terms "Google Friendly", internal mesh or meta-description are not unknown to you. SEO (Search Engine Optimization) is an ant task that requires useful tools to achieve long-term results.

Because we want to simplify your task, we have put together a list of 6 of the best tools to optimize your SEO strategy.

But, before going into the thick of it, remember why it is so important to healing your SEO.

Why take the time to work on your SEO?

SEO optimization refers to all the techniques that consist of improving the visibility of a website's web pages in search engine results.

According to the OnCrawl site, the top 5 search results represent 2 out of 3 clicks, and 89% of Internet users do not even visit the second page of results.

The report is therefore without appeal: having a poorly referenced website meaningfully reduces your chances of attracting new interested prospects. Conversely, developing an SEO strategy will cause your site to slowly climb into the results of inquiries that apply to your business, and it will be even more complicated for your competitors to dislodge it.

In addition to significantly improving the visibility of your site, SEO can drain targeted traffic to your web pages. It will be less challenging to convert this audience later, especially on specific queries (long tail).

To do this, we generally distinguish three fields of SEO actions:

On-page optimization (content quality, URL, page structure, ...)

Off-page optimization (mesh, netlinking, ...)

Technical optimization (loading time, mobile friendly, ...)

If the optimization of your SEO is mandatory and often complex, several tools make it easier for you.

Here is our selection of 6 essential tools to boost your SEO strategy

Six tools to improve your SEO

Analysis of the keywords of your site, those of your competitors, evolution of your positions, follow-up of your backlinks, those of your competitors, suggestions of keywords to integrate on your pages ... These tools cover a big part of the needs of the SEO. Follow the guide.

Screaming Frog SEO Spider:

Screaming Frog is free software used for site crawling the web. It allows you to explore the URLs of websites and to go through the architecture of a place. It will enable you to list URLs, internal and external links, images, or CSS and JavaScripts files of a home. You can use Screaming Frog to organize your silos, identify your broken links, manage your redirects, manage your duplicate HTML tags, ... Be careful though; the free version is limited to 500 URLs per crawl.

Yoast  :

Yoast SEO, formerly known as "WordPress Plugins by Yoast SEO," is the easiest SEO plugin that exists for WordPress. From an excerpt editor and a real-time page analysis feature, it helps you optimize your SEO on-page by organizing your tags (title, description, ...), content (indexing) and Sitemaps. He even suggests ways to improve, page by page.

Google Keyword Planner:

The Keyword Planner is an essential tool for all digital marketing professionals. A wealth of information, this keyword planning tool analyzes trends based on researching the Google ecosystem. It provides directly exploitable data on keyword search volumes based on geo-targeting and selected categories. Warning, first designed for AdWords users, this tool is open to all but now reserves accurate statistics of search volumes to its large customers.

Google Search Console:

The Google Search Console (formerly Google Webmaster Tools) is a free tool to control and optimize Google search results data for your website. Among the proposed features, the GSC allows you to follow the evolution of the indexing of your pages, to test your robots.txt file, to track your backlinks, your appearance on Google Search and to be informed about security issues on your site. Site. Finally, Google suggests several technical optimizations, prioritized according to their degree of criticality.

MozBar:

Developed by the leader of natural SEO Moz, the MozBar is an extension for browser web page SEO analysis. When you visit a web page, this kit releases metrics in real time on the authority of the page, its SPAM score and the tags used. Plus: by activating this extension from a Google search results page, you get metrics directly on each page for comparison.                  

SEMrush:

SEMrush is an SEO competitive analysis service. Offered to the public for the first time in 2008, it is one of the most used software by SEO agencies. Paying alternative to Google Keyword Planner, it allows among other things to collect data from search results(positions, ...) and presents them in graphical and understandable form.

Applying the basics of SEO is not a real challenge, however, continuously analyzing your results to learn concrete and applicable takes a lot of time. It is so essential to carrying out this research and analysis work in the long term.

We hope that the tools we have just presented will make your life easier and help you improve your SEO. It's now up to you! Feel free to test these different tools and give us feedback in the comments.

If you want to increase your SEO traffic to make it a profitable and reliable acquisition channel in the long term, we will be happy to discuss your situation and your challenges during a free consultation of 20 min.

Optimizing a Website: Things to Improve

One of the most critical tasks of an Internet site administrator is to make visitor navigation as comfortable as possible. The loading time of the home page is already decisive: long loads take up a lot of visitors. This is a topic that has become even more important with the increase in mobile traffic.

If you keep the performance of your website in mind and improve it regularly, you'll quickly see that your visitors spend more time on your site and leave it less quickly. On the contrary, they will open more pages. Another positive effect of such an acceleration of loading times is the improvement of your web referencing by search engines.

You can test the speed of your current website, for free with Google PageSpeed Insights or kingdom. These tools measure and evaluate the performance of a site independently of the network, but taking into account aspects such as media content or the structure of HTML codes. The Google tool analyzes both versions of your site for desktop computers and mobile variants. It then shows you suggestions for improvement.

Which aspects influence the loading speed? We inform you of the typical factors of the slowdown of Web page loads, and we show you solutions approaches.

Accommodation

In the first place, you should ask yourself if your current web hosting solution meets the requirements of your web project. Many users want to save money on the performance and capacity of their server and opt for cheap offers. If you receive a large number of user requests, you will not have enough bandwidth, and this will have adverse effects at a critical time for your business.

These cheap hosting solutions, where different actors share the resources of a server, show their limits regarding capacity during peaks visits or strong growth of activity of hosted sites. Another typical error is to host your website on a server abroad, even if the offers are sometimes limited in a national market. If your site is held from a server overseas, it increases the loading time for your visitors.

Here's what you can do:

·         use flexible hosting solutions with unlimited capabilities

·         rent a server located where most of your visitors are

·         use a content delivery network if you are addressing an international target

·         take charge of hosting yourself and harmonize it perfectly with your project

HTML, CSS and JavaScript

When visitors load your website, their web browser requests the HTML file from your server and then represents the corresponding CSS spreadsheets. This also applies to JavaScript elements such as banner ads or news. The larger the files, the longer the code line swap and the longer the loading process. However such design blocks and scripts are essential, especially for dynamic websites. Renouncing these CSS and JavaScript elements to increase the speed of your site is therefore impossible. Your attention should be focused on code optimization.

For this you can:

·         Use HTML only for data with which CSS does not work

·         Use separate files for CSS and JavaScript. Just write CSS and JavaScript code in the HTML page as an exception (JavaScript always at the end of the document and before the conclusion body element)

·         Summarize the code files and compress them

Images and external content

Multimedia content is an integral part of a good website.

Along with the design and layout, the photos serve to illustrate your comments in your content. It is strongly recommended, especially in e-commerce, to present your products with quality photos. However, each image or Photo added increases the loading time of your website, especially when they are not saved on your server, but on a foreign server. This also applies to other media files such as music, videos or PDFs.

That's what you can do:

·         limit as much as possible to load external page elements

·         avoid redundant images and videos

·         Compress pictures with tools

·         store images on an external server

·         Indicate the width and height of the images (otherwise, the browser sets them by default)

·         use SVG icons (scalable vector graphics)

·         use the jQery Lazy Load plugin to delay the loading of images when they are exposed on the screen (appearance after scrolling)

Cache memory

A problem of many slow sites is the renunciation of cache mechanisms. A well-organized buffer helps to optimize a website and requires little investment. The contents stored in such an intermediate memory must not be loaded from the server to each user request, which increases the speed of a site. This significantly reduces the load on the Web server, which must, therefore, handle far fewer applications. So you can set caches for all static items such as JavaScript and CSS, or images or documents and choose how long they will stay in the buffer.

Here are the different options:

·         use the browser of the visitors as cache (cache of navigator): It is for example with an Apache web server module "mod_expires," to define how long the corresponding files must remain in the cache. The user's browser does the rest.

·         Configure a reverse proxy server as a cache or attach to a content delivery network (CDN) to access an entire system worldwide.

·         use caching software like memcached to temporarily drop dynamic contents into the RAM and minimize access to the database.

Other tips and tricks for optimizing your website

Apart from these significant steps to improve the performance of your project online, there are many other small steps to reduce the loading time of a site, such as: 

·         minimize referrals

·         Indicate the character encoding in the HTML document

·         regularly delete the wrong contents

·         avoid excessive use of plugins in the CMS

·         limit the information collected in cookies

·         use favicons (because browsers still search the web servers for the favicon.ico file)

If so far you have not taken steps to increase the speed of your website; you should start now. In 2015, the Israeli technology company Radware published an infographic on the theme of the speed of loading in e-commerce and presented surprising results with e-commerce companies that are part of the world's top 100. About 50 percent of all commercial sites, for example, gave up compressing images posted online while twelve representatives found a loading time of three seconds. But a loading time of three seconds is considered as the maximum time before losing patience to the user.

What are the most used web technologies in 2018?

When you have to choose a web technology, be it a CMS, a JS framework or a simple marketing tool, you have to find the right horse. The one that will continue to grow during the next few years. Nothing better for that than to follow the evolution of the market shares of different technologies. For this, we relied on the figures of Similar Tech which analyzes the technologies used by millions of websites.

Marketing Technologies

Analytics                                                     

Google is unsurprisingly in first place with Google Analytics, which holds nearly 66% market share of Top 10K sites and nearly 28% for all sites. Facebook Domain Insights is in second place followed closely by Quant cast. Note that, apart from Google Analytics, none of the other tools can reach the 10% mark of market share.

Email Marketing

Whether for the Top 10K sites or all sites on the net, Mail chimp comes in first place. This platform has become a reference regarding email marketing. There are two times more sites using Mail chimp (454669) than Constant Contact (226650).

Ad Serving

Google is the undisputed champion of advertising on the Top 10K websites but also on all sites on the net. Indeed, DoubleClick was bought by Google in 2007 to sit a little more dominance in the field of advertising. Competitors OpenX and Crate arrive behind.

retargeting

As for retargeting, Google Remarketing is leading (1.95%) followed by Crate (1.17% if we add Crate and Crate Publisher) and Facebook. However, it is interesting to note that for the top 10K websites, it is Facebook that leads (largely) the dance with more than 22% of market share, followed by Crate (21%). Facebook is coming in 3rd position with 9%.

Live Chat

64 tools have remained listed for the live chat. Snap Engage and Zen desk Chat are very close to each other with just over 0.2% market share, which is more than 500k sites that use Snap Engage and 450k sites that use the Zen desk.

Affiliation

As for membership, Skim links is in 1st place with 2.28% market share, followed by Amazon at 1.39%. It should also be renowned that Amazon is well ahead of the top 10K sites and Skim links are only in 3rd position, with Baldur Promote appearing second.

E-commerce Technologies

E-commerce CMS

For E-commerce, there are very strong variations to emphasize. In footings of the entire Internet (more than 3 million websites analyzed), Woo Commerce is well ahead at 0.44%, more than twice as many as Magneto and Magneto 1. However, for the top 10K sites, Woo Commerce only comes in an 8th place far from IBM WebSphere Commerce and Magneto.

Payment

90 payment technologies were identified to perform this ranking. Unsurprisingly, whether in the top 10K sites or the entire Internet, it is the PayPal service that comes first. Note the very important development of the platform Stripe, used by more than 300K sites and the difficult rise of Apple Pay only 5th.

view

As for the generation of opinions on websites and the Internet in general, only 12 technologies have remained listed. For the top 10K sites, Trust pilot leads with 0.33% market share, followed by Verified Reviews and Komi (0.11 and 0.10%). For the entire Internet, there are three locomotives for this market, Yitro, Trust pilot, and Komi. The 12th and last in this ranking, Reeve, is used by 439 sites.

Site Creation - Custom Pricing

La Barbeque du Net has developed a reference engine that allows you to obtain a free detailed price estimate and an assortment of software and breadwinners tailored to your wants for website creation.

Web development technologies

Accommodation

Web hosting, a capital part for all websites on the Internet. For the top 10K sites, Amazon is impressive with 5 of the top 8 places. About all websites, Amazon is also leading the way with almost 18% of the market share. That's more than 39 million sites that use Amazon Hosting. The second, Go Daddy Hosting, represents "only" 15 million sites.

Framework

Regarding the framework and, whether for the top 10K sites or all sites on the Internet, there is PHP, and others. Indeed, by itself, PHP represents more than 19% of market share. His dolphin, ASP.net, owns only 8%. The other competitors are very far behind.

Web servers

In the server category, angina is leading with a 42% presence on Top 10K sites. On the other hand, Apache is in the lead for all the websites followed by noggin. Between them, they share more than 50% of the market. In total, nearly 200 technologies are present on more than 213 million websites, making it one of the most diversified markets.

Forms

18 technologies present on 1 million 300 thousand websites, the forms are not yet a very developed market. But, this little game, Gravity Forms is doing best with 0.2% and especially 442k sites that use it. The rest of the technologies are very close to each other with 165k sites using Google Forms and 145k sites using Woof.

Conclusion

In this article, we have presented the main technologies of the year 2018. From retargeting to payment platforms and web hosting, you have in your hands all the tools you need to perform on the web. What technologies do you use for your website? Do not hesitate to tell us in a comment below.

Why SEO is important for businesses

SEO is good for the visibility of your brand

When people are looking for your products and services, you want to appear as high as possible in the search engine rankings.

It's not enough for people to click on your link to join Google's ranks, it's even more advanced.

There are hundreds of factors that are calculated to appear in the search results.

For example, most users do not just do a single search, click on some websites, and finish.

They search, click on specific sites, modify their search terms, carry out a new search, click on individual sites, refine their search terms, carry out a new search, etc.

What does this mean for your business?

The more you have a good ranking on google, the more the user will cross you many times and take confidence in seeing your site.

You too, are used to clicking on a site that you have already visited or had some notoriety.

It's the same for everyone.

SEO provides credibility

Users take "mental" ratings of the rankings of terms they enter into Google and other search engines.

They may not understand it consciously, but they do.  And in the minds of customers, your position is a ballot of sureness: "Google says that this case is relevant, so that must be the case."

It may sound a bit far-fetched, but let's look at things like this:

In the golden age of yellow pages, if you were looking for a plumber, did you feel more confident calling the guy on the seventh page of the list, or did you, like most people, jolt after the first sheet.

Your clienteles may not comprehend it, but high search places make you more trustworthy to them.

Natural referencing brings you qualified traffic

Why SEO is significant for industries In itself, the traffic is not successful to make you money (and again, possibly with the ads on your site).

But do you prefer to install your window on the Champs Elysee or in the middle of the Lozere?

All those people who walk around the fields every day will not make money, but chances are many of them will eventually become your customers.

Just like the Champs Elysee, you should always do your best to sell to your clienteles when they are on your website, but it's improved to do corporate on a packed street corner than to relax on an isle. Deserted.

The persons who come to your place are almost all competent prospects - they were looking for companies like yours when they found you, so they already have a need or interest in your products or services.

In adding, SEO is cheap than maximum other levers.

You can for sample go through an establishment that does your SEO, such as Web gear which takes care of your SEO in Montpellier.

SEO has one of the best ROI in advertising.

The SEO is one of the best levers purchase online. Well in front of offline ads (newspapers, TV ...) but in front of online ads too.

The SEO is a stratagem of inbound marketing, that is to say, it allows you to sell to persons when observing for the products and services your business delivers.

You do not have to interrupt their favorite TV show; you do not have to take up space on a page where they read a news article.

You show up when they look for companies like yours. You do not have to convince them that they need your product or service; you only have to persuade them that you are the right company to buy.

In other arguments, with SEO, half of the battle is won even beforehand it starts.

How to choose an SEO agency WEB?

If you plan to use an SEO company specializing in search engine optimization "SEO" to best meet your expectations, know that, faced with a multitude of offers all as promising as each other, your choice is not always obvious.

The consultant will be responsible for analyzing the different possibilities for marketing a product. To do this, he will not hesitate to advise companies on the strategies they must adapt to achieve this goal.

Companies also use a marketing consultant when launching a new product on the market. This one will evaluate the chances of seeing this new product conquer the consumers. It will, therefore, be necessary to study the evolution of the market in order to be able to establish an effective strategy and an adapted communication plan to successfully launch this new product which it will continue to follow up.

To carry out its various missions, a marketing consultant will have to demonstrate a real commercial sense, to which will be added a good sense of communication that must face different types of consumers to which he must be able to adapt.

The marketing consultant will have to keep abreast of the latest marketing news to be able to give effective advice to the various customers who request it. It is nevertheless useful to note that the latter exercises his job autonomously but, nevertheless, he will have to be able to manage in the most efficient way, be it, collaborators or partners.

A job as a marketing consultant requires the person who practices it to be able to adapt to staggered schedules and a multitude of trips to collaborate with loyal customers or even potential customers.

Errors not to commit

Mistake # 1: Formulate your need as a Google query

If you think about it, you will find that a simple query with what you need as a service is not necessarily the best solution. For example, if you're looking for the best SEO company in Montreal, you think that Googler's phrase: "Best SEO Company in USA", or variations of that phrase, and the best-specialized company SEO in Montreal appears at the top of the results page of your query. The truth, unfortunately, is that most of the best companies, the ones that are the most solicited, the ones who are doing a good job and benefiting a lot from word-of-mouth advertising, do not need to rank high on the search engine results pages. They have so many satisfied and regular customers that they make no effort to get more. They make a lot of profits and they are incredibly busy, so they do not need to work on optimizing their web content to get new customers.

This leads to say that companies that are well ranked for queries such as "the best SEO company," or something like that, plus the name of the city or region or any particular area, such as e-trade, are not necessarily the best. These are companies that are simply looking for customers and are therefore focusing all their energy trying to get new customers. This does not mean that companies doing a good job do not appear at the top of search results pages for queries like the one mentioned at the beginning of this paragraph, but only that such queries are not necessarily the ideal solution.

Mistake # 2: Betting Only on "Best SEO Companies" Lists

Many people think it would make sense to type queries such as: "Best SEO Company", "Best SEO Consultants", "Best SEO Companies" or "Best SEO Companies in Canada". Well, in this case, it is important to know that most websites offering this kind of lists or directories, so-called "best SEO companies", are only intermediaries. Their job is, basically, to list companies working in the field of SEO in lists they put on their websites.

If this service model is good for such companies, it is not necessarily good for someone looking for a good SEO SEO company for their website or for their business. Do not get me wrong, but this system is not trustworthy for you as a consumer. But again, companies offering this service are not all to be avoided.

Mistake # 3: Belief in the "secret recipe"

The mistake number three is to believe, unfortunately, those who claim to have a "magic recipe" allowing them to be the strongest in the field of SEO SEO. So, the first thing to put in mind is that in SEO, there is no secret sauce. If you are told things like, "This is how Google works: blah, blah, blah, and that's what we do with this or that," is that you say anything. And, if you ask them, "How do you do this or that? And for one reason or another, you're told it's a secret or a property right, beware. There, again, no one can pretend to hold a secret recipe. SEO SEO is an area that is extremely open. Certainly, there was at one time some secrets in this area, but this is no longer the case today. Take this as a sign that you need to switch to another provider.

How to make a website in 10 steps? Yeeply advises you.

At first glance, it's enough to have a good idea, some content and a good CMS, such as WordPress, to make a website. In reality, web development is much more complex than you might think. This article will give you an overview of the steps involved in creating a website. Check the list to make sure you have not forgotten anything!

1. Define the goals of your website

Why do you want to create a website? It is important to define your goal so that you can choose the technical solution that best suits your needs. For a simple blog, a WordPress page will be enough, but if you want to make an e-commerce site, look WooCommerce or PrestaShop. It goes without saying that you will also need to set up a payment system and install the SSL certificate to secure transactions. In short, you need to clearly define the goals of your website to know what features to put in place.

2. Define the content of your website

The content of your website has two objectives: to please your audience and to position your website in the search engines. To do this, it is not enough, or even it is not advisable to put keywords everywhere. Google's algorithms easily detect over-optimized content multiplying keywords. There are, in addition, dozens of other factors that impact the SEO of a website: the quality of the code, the tags "Title" and "Meta Description", incoming links, the structure and size of the site ... Contrary to what we can imagine, SEO has many technical aspects. Good communication is only a small part of it.

3. Prepare the mock-ups of the website

In the case of a complex website, which has dozens of pages, it is important to think about its structure to make it as simple as possible. Ideally, the user should be able to access any page of your site in maximum two clicks. Take a pencil and draw a plan for your future site. Without going into the details of its design such as logo or text, try to define your main pages and see how they will be linked together. To do this you can also use some simple prototyping tools.

4. Now let's go to the web design

Now that you have defined the structure of the future website, it is time to focus more on its visual aspects. Let's not overlook that this is extra than just a "visually pleasing" website. Positively, all its basics must meet the necessities of the UX. Air the pages. It is better to put too few elements than too much. Enlarge the texts so they are readable even on small screens. A good UX also respects the design trends and, most importantly, user habits. To understand what I mean, go to Facebook, G + and Twitter. Note that they all place the main menu at the top of the screen. We do not always think about it, but as a user, we expect to find it right here. Trying to impose another way of navigating your visitors may make you impatient or even lose them.

5. It's finally time to publish your website

After the tests, finally comes the moment to launch your website. In the majority of cases, all you have to do is click on "Publish". You will then have to wait a few days before Google's bots browse your site to index it to the search engine.

However, you can do better than that! Start preparing to launch your site a few weeks before D-Day. You can write a press release and prepare a list of contacts (journalists, bloggers, entrepreneurs) to which you will send it. Also, think of finding groups on social networks where you can share the URL of your website.

6. Every website must be mobile friendly

Google's algorithm gives priority to adaptive websites, that is, adapted for mobile devices. Any SEO expert will tell you: it is difficult, if not impossible, to position your website in the search engine if it is not thought mobile friendly. Emphasize this point during your discussions with developers to be sure they have not forgotten this aspect so important to the success of your project.

7. Test, test, and test again

Errors happen quite often in web development. Even if you hire the best developers to create your website, you can not be sure that it works perfectly without having done the necessary tests. Remember to test how it works at the end of each development phase, not just when the job is done.

Do not hesitate to ask for help from outside the project. By looking at your website every day, you've probably lost your critical eye. A new user will only need a few minutes to detect something that is wrong ... like that, completely by chance.

8. Write the code

The project is now ready. It is finally time to implement it! If you have no web development knowledge, you can still create a simple website with CMS such as WordPress or Joomla. There are also services that can make a basic website in just a few clicks, but they are not suitable for more complex projects. They also do not leave the field free to creativity: you will only have a predefined template to fill which you can possibly change some parameters like colors and fonts. If you want more freedom, a web developer or a digital agency will better meet your needs.

It is advisable to ask for a quote from several professionals. You will be amazed at how different the proposals may be for the same project. However, large price differences sometimes indicate a problem with the specifications. If it is not detailed enough, professionals may interpret your needs differently.

9. Develop a digital marketing strategy

If you want to make a website for private use or for your personal pleasure, forget this point. For a corporate website, however, you will have to think about developing a digital marketing strategy. Sharing content on social networks is the bare minimum to give you visibility. Finally, do not forget the link building if you want to position your website in the search engines.

10. Analyze the results and improve your website

Do you remember the first point on this list? Define the goals of your website. Now, it's time to take a critical look at your project. From the first week after launching the site, analyze the results obtained. Google Analytics will tell you everything. What is the organic traffic of your website? Have you managed to generate some leads? Do you have new users? Do not be discouraged if the first results do not live up to your expectations. Promoting a website is not easy and takes a lot of time.

The key is to continually improve your website ... Analyze the behavior of your users to understand their needs. Perhaps a more direct presentation of your services on the homepage would allow them to better understand what you are doing? Maybe they want to contact you, but they can not find your contact information? While it is difficult to take a critical look at one's own project, it is the real key to success.

SEO analysis: 5 tools to use immediately!

The SEO analysis includes all the techniques to improve awareness and visibility on the internet and rank in search engines. Indeed, Google translates the content of a site by detecting keywords. When it comes to acquisition, Google indexes pages and processes requests from users.

This is why Google has become an immeasurable player in marketing strategy and SEO analysis. And for any professional with a website, SEO tools tend to become more and more important. They will make it possible to check if the searches relating to the activity of your site generate or not traffic.

This is how the analyzes performed by the various tools integrate the marketing strategy because they will optimize the content of the site to increase the audience. In order to master SEO, it is necessary to know these tools and make good use of them. Find in this article the 5 tools to use without hesitation!

What are the SEO tools for?

Using competitive queries, it is not always easy to obtain clear and precise results. If you want more opportunities in business with your website and generate more leads, you need to master the tools of SEO analysis. The majority of marketers consider that this is an element that produces more impact on lead generation. And to be certain of the compatibility of your site with Google, you must regularly perform SEO analysis.

The parameters to take into account the functioning of the search engines often prove complex. By providing you with the right SEO analysis tools, you will be able to have an inventory of your performance and what are the levers to put in motion.

The 5 SEO analysis tools to integrate:

1) Webmaster tools

Kesako?

Called also "Google Search Console", Webmaster tools is a specialized tool for publishers who discount the SEO optimization of their website. By exploring pages and carefully analyzing the relevance of keywords, it goes through many SEO settings.

What's the point?

With Webmaster Tools, you can easily track the indexing of your site and your URLs in the search engine. A URL must always be clear and short and describe the central idea of the page, indicating its position. In addition, this tool provides a lot of information about the security of your site.

By installing this Google service, you will have access to a dashboard reporting essential information on the site worked. Thus, in the case of crawling errors, you only have to illustrate the volume of requests and indicate them on the indexed pages.

Specific features

Webmaster tools include in its features a section to explore data and inform about the problems on your site in order to save the content. And when your robot cannot access a page or a directory, you will be automatically alerted.

There is also another topic that removes the Google index in search results, especially when robots have indexed a page that is not relevant enough and whose content is not optimized. And vice versa, you can index pages when you've recently uploaded new content online.

2) Visible

What is it?

The contents must be qualitative. At a time when duplicate content is preponderant, it must always be ensured that it is distributed in one version. Visible is a perfect tool for moving to an increased content analysis. With its rating system, you can easily acquire your blog articles.

With articles of more than 1000 words and well-highlighted keywords, you can understand what are the most wanted topics, and thus, correct the shot. Visibilis is the tool that will allow you to test the quality of your texts, improve it on an SEO plan.

Advantages

Visibilis is the perfect tool to create a quality semantic body. You can, therefore, be referenced quickly and efficiently on Google. With its services and topics, even in beta, you can analyze your content and re-adapt according to the needs of your customers and take a better Google position.

3) SnippetOptimizer

What it is?

Snippet Optimizer is a web page where you can write your meta-title and meta-description. If you want to see the metadata in real time on a specific page, you have chosen the right tool. This way, you'll be able to write the descriptions right and give them a hard-hitting title to display in the Google search results.

Our favorite features

When we talk about SEO, we always refer to Snippet Optimizer. It is a simple and complete tool for setting up "rich snippets". It gives you an overview of the options you have chosen such as the author, the date, the price, the notation or the words of your meta-description.

4) Oxatis

Zoom on Oxatis

Indeed, the positioning of your website on the pages of search results is dependent on the incoming links. This is why it is necessary to improve the performance of your site by improving the quality of your external links. To move to an increased analysis of websites and blogs, Oxatis is a good tool to optimize your links in just a few clicks.

The main features

With a rich text editor, you can easily create your links even if you do not have technical knowledge of HTML.

5) Can I Rank

Can I Rank, what is it?

It is a tool used to evaluate the number of queries by keyword. Can I Rank allows the web marketer to know the relevance of keywords and position themselves more or a little less on this or that word? It gives the opportunity to compare itself to other competitors compared to SEO metrics.

Advantages

It complements easily with other SEO analysis software such as MOZ or SEM Rush. By using a database of more than 200,000 websites, you will be able to determine the success factors of your marketing campaign. We can say that Can I Rank is an interesting tool although not offering an accurate analysis. The art of using SEO tools.

Every weakness or irregularity of a website, the SEO analysis tools detect it. By analyzing the criteria and the SEO strategy that you apply, you can come to a certain conclusion that changes must be made, such as the more precise presentation of content, site renaming, the creation of internal links.

Indeed, an SEO analysis can be started at any time during the life cycle of your website. And in this case, we always try to identify what are the impacts on traffic, which are the elements that deserve special attention. An e-commerce site to bear fruit must always be accessible. In addition, it must not contain JavaScript elements that are too difficult to analyze. We, therefore, recommend that you do not over-use Adobe Flash files because Google does not read them easily

Web developer Fact Sheet

Find on the web developer business page all the useful information on this job: Salary, studies, training, role, description of the web developer position, the qualities and skills required to work as a web developer.

 The web developer profession is part of the computer domain.

He works in a communication agency, freelance, IT services company or directly in the business. Its goal is to develop web interfaces adapted to its client. These can be intranet sites, the Internet, web applications or online tools. It meets specifications drawn up by a project manager, whatever its structure. He also contributes to its drafting, advising on technical aspects that do not necessarily master the project manager. Part of the web developers is computer developers who have redirected to the web, with the emergence of the Internet. The computer and web culture is important for the profession and allows to better understand the evolution of new technologies. The missions of the web developer are multiple.

·         Needs analysis: it is first necessary to analyze the real needs for the project as well as the appropriate technical solutions. This mission concludes with the drafting of specifications.

·         Site design: in this phase, the site is designed upstream according to the specifications. Its architecture (visual, technical) is defined as well as its database.

·         Development: we enter here in the pure development phase which consists in writing the lines of code of the different parts of the site. This trial-and-error phase may allow changes to be made to the established objectives, depending on the problems encountered.

·         Test & production: the site is tested both in its technical operation and in its visual consistency. Any errors are corrected in collaboration with the web designers and other developers before a production release that will precede the final launch of the site.

·         Technical support: once the site online, it will provide support in case of malfunction or make updates

·         Standby: The standby activity is constant for a developer. It must be aware of changes in existing tools and technologies (languages, frameworks, etc.) as well as new developments in terms of trends and good practices.

And concretely? Professionals in position testify: what are your missions? Tony Archambeau: "The two main missions of a developer are to develop functionalities on a site or an application and to solve bugs. On a day-to-day basis, this is mainly reflected in code writing (main activity), research on documentation or search engine, writing technical documentation, testing phases. Xavier Valet: "Within RegionsJob, my missions are diverse and varied. I participate in the various technical reflections as well as the development of our applications and sites. I also perform maintenance operations as well as technical support for our customers and employees. Finally, my job is strongly focused on the watch, essential to further improve our practices ". Romain Pouclet: "Overall, I have two types of mission: estimation and development. The day is divided into different phases of these two tasks. I also talk a lot with my colleagues about the methods implemented to industrialize the development of our applications. The idea is to guarantee customers maximum efficiency and optimum quality by optimizing the execution of redundant tasks.

 " I also talk a lot with my colleagues about the methods implemented to industrialize the development of our applications. The idea is to guarantee customers maximum efficiency and optimum quality by optimizing the execution of redundant tasks. " I also talk a lot with my colleagues about the methods implemented to industrialize the development of our applications. The idea is to guarantee customers maximum efficiency and optimum quality by optimizing the execution of redundant tasks. "

Web Developer Salary

What salary and how much does a web developer earn?

The Web Developer receives an average of 47,900 euros per year in France, in gross salary.

Qualities and skills needed

What are the qualities and skills needed to be hired as a web developer?

The web developer is brought to master multiple tools and technologies within sometimes very different projects. Whether in a team or freelance, web development requires various skills.

The web developer must be very rigorous

It must be autonomous

A solid web culture and internet trends

He must know and master the main languages of web development

To be polyvalent

Have a great listening ability

Have a good relationship

He knows how to adapt quickly to changes in his environment

It must be responsive

According to the developers, what are the qualities necessary to practice the profession? Tony Archambeau: "Great adaptability. Technologies evolve fast, you have to be ready to learn and discover new things regularly. To be rigorous and methodical. If there may be a bug in one place, then there will be one. The developer has to think of all the possible cases, even the most twisted, which can generate a bug. Erwann Mest: "Above all, it is necessary to be autonomous and keep abreast of new technologies in terms of development, this regular watch is essential. Being rigorous and listening to everyone, even non-technical people is necessary. Finally, being passionate is a powerful driver. Romain Pouclet: "Stay open-minded, know how to work in a team and support criticism, which is not necessarily easy during code reviews, for example. "

Education and Training

What training and how to become a web developer?

In general, a bac +2 level is essential (BTS or computer DUT). It is best to continue towards a Master 2 in Computer Science, or enter a school specialized in computer science such as Epitech, Supinfo or ENSIMAG. It should be noted that some small structures (communication agencies, web agencies, VSEs) are looking for less qualified profiles because they have few means. They want to find people who are not necessarily over-educated but competent, often self-taught. If the initial training remains important to understand the structure of computer languages, in particular, the web developer must make a constant watch to stay on the page. The professionals of the sector testify Erwann Mest: "I did a computer science IUT. (Bac + 2) »Xavier Valet: "I joined Regionsjob 12 years ago. I completed a 1 year and a half webmaster contract at RegionsJob which definitely took me to the end of it. During those 12 years, I did 2 SQL Server training. Tony Archambeau: "A Master" website design & development "at a UK university. "Romain Pouclet:" I started with a DUT SRC in Laval where I quickly evolved into a professional context with a month of internship in a company developing and publishing websites. Subsequently, I signed for a one-year training understanding that I was not really motivated for long studies. The professional license for computer and multimedia development at the Gobelins school Annecy allowed me to enter the job market quickly. I was also able to follow this training alternately, 3 days a week in a communication agency and web development. "

SEO best practices for doubling your site traffic

Using SEO best practices is the key to increasing your organic traffic, your sales and the number of leads. Whatever your area of activity, you need to create a friendly SEO strategy to boost traffic from search engines.

Except for having a large budget to place ads or buy trackback services, it is almost impossible for a new site to get a high position in the search results without having an optimization plan. By following some of the best SEO practices, you can double or even triple your traffic without sweating a lot.

If you are looking for SEO best practices to increase your blog traffic, this article is for you.

SEO best practices

Traffic from search engines is, without a doubt, the most important factor in building a profitable site. It not only helps to increase your overall sales, but it also helps you build a qualified list of subscribers. Search engine optimization, from your blog or website, is very difficult for most beginners.

Before moving on to SEO best practices, let's tackle some of the basic SEO practices to set up on your blog to attract more search engine traffic.

Install Google Analytics, create an account in Google Webmaster Tools and Bing Webmaster Tools. If you use WordPress, prefer the  Google Analytics By Yoast plugin (this plugin is a blessing for beginners in SEO).

Make sure you have or create a sitemap for your blog. Without a sitemap, search engine bots find it hard to analyze your web pages, while having a plan makes it easier for bots to crawl your content every time you update your blog.

Create a robots.txt file (even if it's empty, do not forget this file on your site). This file essentially tells the search robots what they should not index on your site, to avoid the display, in the search results, unwanted pages, such as categories, labels etc ...

Now, let's dive into ...

SEO best practices to double the traffic of your blog.

1. The keyword strategy

We all know how important it is to have a winning keyword strategy. Without searching for the right keywords, your site will not be ranked in the search engines, plus to get the more organic traffic you have to use profitable keywords.

You need an appropriate keyword research tool like the Google AdWords Keyword Planner to do your keyword research for your site. Before you start, you must bring a list of keyword ideas and type them into the keyword planner to check the competition, the number of average monthly searches, etc.

Then refine the best keywords in the list (the one where the competition is low and the cost per click high) and use them on your blog sparingly.

The importance of using long tail keywords is increasing rapidly each day. Google gives priority to sites that use long-tail keywords in their keyword strategy. Therefore, long-tail keywords should always be preferred to short-tail keywords (Ex: Use long-tail keywords as "SEO best practices" as opposed to short-tail keywords such as "SEO" or "SEO practices").

By using long tail keywords, even if your site is new, you can get high search results in Google if your content is really good. The keyword strategy is the most important SEO best practice.

2. The meta description

Most users, when they search on Google, read the title and the associated meta description. If your meta description is compelling, visitors will click on your links in Google search results, without a second thought. This is the reason why you need to spend more time writing a compelling meta description.

Note:

It's not enough to copy and paste part of your article and use it in the meta description. It is always better to write a unique meta description, incorporating your keywords. In this way, you can satisfy both your readers and the search engines.

3. The URL structure

The URL structure of your blog plays a vital role when it comes to getting the best results for a keyword on Google. If you have a vague URL assembly, make sure you shorten it to reduce the number of fonts shown in Google's results.

Most beginners use non-optimized URL structures, so I strongly suggest changing URL structures to something like:

You can use the URL structure above by going to WP Dashboard Settings >> Settings -> Permalinks and choosing Custom Structure. Choose the structure "/% postname% /", this is the most simplified URL structure in terms of SEO.

4. Keyword-rich content

Without a doubt, keyword research is, for a blog or website, the main ingredient for getting more organic search engine traffic. Tactlessly most learners do not focus on keyword study and often publish articles without even significant their prime keywords.

Here is the golden rule that you must remember:

Without keyword research, publishing articles on your blog are of no use

You need to learn how to research keywords like an SEO professional, in order to drive maximum traffic from the search engines. Always focus on long-tail keywords and optimize your keywords for your country's audience, rather on a global audience, unless your niche is very large, such as technology, information, etc.

5. Optimization On page

The SEO On Page is the soul of any site that seeks a high ranking in the search results. The optimization you do on each of your pages is called On Page Optimization, it basically boils down to:

The title tag

The tags h1 h2, h3

Alt tags of images

Internal and external links

Blog comments,

etc...

If you're new to SEO, you can use plugins like Easy WP SEO, SEOPressor or WordPress SEO by Yoast to help you optimize your site's page optimization. These plugins are not only useful for improving your traffic, but they will allow you to easily perform this optimization, even if you are new to SEO.

6. Spy on your competitors

If you want your site to have great results, you need to beat your competition in the search results. If you're starting out, it may seem a bit of a wizard to find out how your competitors work and compete with them, but once you have a good SEO strategy, you'll easily be better ranked than them.

To spy on your competitors, use paid tools (with a free trial period) like SEMRush, Spyfu or KeywordSpy to check your competitors' keywords. In this way, you will not only be able to analyze their most profitable keywords but you will also be able to analyze their top-selling products and the most viewed pages.

Once you have optimized your site for these keywords, you will also be able to get more traffic and make more sales. So, start spying on your competitors to steal their best keywords.

What to remember about SEO best practices?

Focus on building a useful website for your visitors and search engine robots. Optimize the loading time of your pages, keywords, and focus on improving the performance SEO On Page (per page) to increase your traffic.

Do not forget to spy on your top-ranked competitors to find better keywords and get better rankings in the search results. Finally, use keyword research tools like WordTracker, Google Keyword Planner to get better keyword ideas.