How to choose an SEO agency WEB?

If you plan to use an SEO company specializing in search engine optimization "SEO" to best meet your expectations, know that, faced with a multitude of offers all as promising as each other, your choice is not always obvious.

The consultant will be responsible for analyzing the different possibilities for marketing a product. To do this, he will not hesitate to advise companies on the strategies they must adapt to achieve this goal.

Companies also use a marketing consultant when launching a new product on the market. This one will evaluate the chances of seeing this new product conquer the consumers. It will, therefore, be necessary to study the evolution of the market in order to be able to establish an effective strategy and an adapted communication plan to successfully launch this new product which it will continue to follow up.

To carry out its various missions, a marketing consultant will have to demonstrate a real commercial sense, to which will be added a good sense of communication that must face different types of consumers to which he must be able to adapt.

The marketing consultant will have to keep abreast of the latest marketing news to be able to give effective advice to the various customers who request it. It is nevertheless useful to note that the latter exercises his job autonomously but, nevertheless, he will have to be able to manage in the most efficient way, be it, collaborators or partners.

A job as a marketing consultant requires the person who practices it to be able to adapt to staggered schedules and a multitude of trips to collaborate with loyal customers or even potential customers.

Errors not to commit

Mistake # 1: Formulate your need as a Google query

If you think about it, you will find that a simple query with what you need as a service is not necessarily the best solution. For example, if you're looking for the best SEO company in Montreal, you think that Googler's phrase: "Best SEO Company in USA", or variations of that phrase, and the best-specialized company SEO in Montreal appears at the top of the results page of your query. The truth, unfortunately, is that most of the best companies, the ones that are the most solicited, the ones who are doing a good job and benefiting a lot from word-of-mouth advertising, do not need to rank high on the search engine results pages. They have so many satisfied and regular customers that they make no effort to get more. They make a lot of profits and they are incredibly busy, so they do not need to work on optimizing their web content to get new customers.

This leads to say that companies that are well ranked for queries such as "the best SEO company," or something like that, plus the name of the city or region or any particular area, such as e-trade, are not necessarily the best. These are companies that are simply looking for customers and are therefore focusing all their energy trying to get new customers. This does not mean that companies doing a good job do not appear at the top of search results pages for queries like the one mentioned at the beginning of this paragraph, but only that such queries are not necessarily the ideal solution.

Mistake # 2: Betting Only on "Best SEO Companies" Lists

Many people think it would make sense to type queries such as: "Best SEO Company", "Best SEO Consultants", "Best SEO Companies" or "Best SEO Companies in Canada". Well, in this case, it is important to know that most websites offering this kind of lists or directories, so-called "best SEO companies", are only intermediaries. Their job is, basically, to list companies working in the field of SEO in lists they put on their websites.

If this service model is good for such companies, it is not necessarily good for someone looking for a good SEO SEO company for their website or for their business. Do not get me wrong, but this system is not trustworthy for you as a consumer. But again, companies offering this service are not all to be avoided.

Mistake # 3: Belief in the "secret recipe"

The mistake number three is to believe, unfortunately, those who claim to have a "magic recipe" allowing them to be the strongest in the field of SEO SEO. So, the first thing to put in mind is that in SEO, there is no secret sauce. If you are told things like, "This is how Google works: blah, blah, blah, and that's what we do with this or that," is that you say anything. And, if you ask them, "How do you do this or that? And for one reason or another, you're told it's a secret or a property right, beware. There, again, no one can pretend to hold a secret recipe. SEO SEO is an area that is extremely open. Certainly, there was at one time some secrets in this area, but this is no longer the case today. Take this as a sign that you need to switch to another provider.

How to make a website in 10 steps? Yeeply advises you.

At first glance, it's enough to have a good idea, some content and a good CMS, such as WordPress, to make a website. In reality, web development is much more complex than you might think. This article will give you an overview of the steps involved in creating a website. Check the list to make sure you have not forgotten anything!

1. Define the goals of your website

Why do you want to create a website? It is important to define your goal so that you can choose the technical solution that best suits your needs. For a simple blog, a WordPress page will be enough, but if you want to make an e-commerce site, look WooCommerce or PrestaShop. It goes without saying that you will also need to set up a payment system and install the SSL certificate to secure transactions. In short, you need to clearly define the goals of your website to know what features to put in place.

2. Define the content of your website

The content of your website has two objectives: to please your audience and to position your website in the search engines. To do this, it is not enough, or even it is not advisable to put keywords everywhere. Google's algorithms easily detect over-optimized content multiplying keywords. There are, in addition, dozens of other factors that impact the SEO of a website: the quality of the code, the tags "Title" and "Meta Description", incoming links, the structure and size of the site ... Contrary to what we can imagine, SEO has many technical aspects. Good communication is only a small part of it.

3. Prepare the mock-ups of the website

In the case of a complex website, which has dozens of pages, it is important to think about its structure to make it as simple as possible. Ideally, the user should be able to access any page of your site in maximum two clicks. Take a pencil and draw a plan for your future site. Without going into the details of its design such as logo or text, try to define your main pages and see how they will be linked together. To do this you can also use some simple prototyping tools.

4. Now let's go to the web design

Now that you have defined the structure of the future website, it is time to focus more on its visual aspects. Let's not overlook that this is extra than just a "visually pleasing" website. Positively, all its basics must meet the necessities of the UX. Air the pages. It is better to put too few elements than too much. Enlarge the texts so they are readable even on small screens. A good UX also respects the design trends and, most importantly, user habits. To understand what I mean, go to Facebook, G + and Twitter. Note that they all place the main menu at the top of the screen. We do not always think about it, but as a user, we expect to find it right here. Trying to impose another way of navigating your visitors may make you impatient or even lose them.

5. It's finally time to publish your website

After the tests, finally comes the moment to launch your website. In the majority of cases, all you have to do is click on "Publish". You will then have to wait a few days before Google's bots browse your site to index it to the search engine.

However, you can do better than that! Start preparing to launch your site a few weeks before D-Day. You can write a press release and prepare a list of contacts (journalists, bloggers, entrepreneurs) to which you will send it. Also, think of finding groups on social networks where you can share the URL of your website.

6. Every website must be mobile friendly

Google's algorithm gives priority to adaptive websites, that is, adapted for mobile devices. Any SEO expert will tell you: it is difficult, if not impossible, to position your website in the search engine if it is not thought mobile friendly. Emphasize this point during your discussions with developers to be sure they have not forgotten this aspect so important to the success of your project.

7. Test, test, and test again

Errors happen quite often in web development. Even if you hire the best developers to create your website, you can not be sure that it works perfectly without having done the necessary tests. Remember to test how it works at the end of each development phase, not just when the job is done.

Do not hesitate to ask for help from outside the project. By looking at your website every day, you've probably lost your critical eye. A new user will only need a few minutes to detect something that is wrong ... like that, completely by chance.

8. Write the code

The project is now ready. It is finally time to implement it! If you have no web development knowledge, you can still create a simple website with CMS such as WordPress or Joomla. There are also services that can make a basic website in just a few clicks, but they are not suitable for more complex projects. They also do not leave the field free to creativity: you will only have a predefined template to fill which you can possibly change some parameters like colors and fonts. If you want more freedom, a web developer or a digital agency will better meet your needs.

It is advisable to ask for a quote from several professionals. You will be amazed at how different the proposals may be for the same project. However, large price differences sometimes indicate a problem with the specifications. If it is not detailed enough, professionals may interpret your needs differently.

9. Develop a digital marketing strategy

If you want to make a website for private use or for your personal pleasure, forget this point. For a corporate website, however, you will have to think about developing a digital marketing strategy. Sharing content on social networks is the bare minimum to give you visibility. Finally, do not forget the link building if you want to position your website in the search engines.

10. Analyze the results and improve your website

Do you remember the first point on this list? Define the goals of your website. Now, it's time to take a critical look at your project. From the first week after launching the site, analyze the results obtained. Google Analytics will tell you everything. What is the organic traffic of your website? Have you managed to generate some leads? Do you have new users? Do not be discouraged if the first results do not live up to your expectations. Promoting a website is not easy and takes a lot of time.

The key is to continually improve your website ... Analyze the behavior of your users to understand their needs. Perhaps a more direct presentation of your services on the homepage would allow them to better understand what you are doing? Maybe they want to contact you, but they can not find your contact information? While it is difficult to take a critical look at one's own project, it is the real key to success.

SEO analysis: 5 tools to use immediately!

The SEO analysis includes all the techniques to improve awareness and visibility on the internet and rank in search engines. Indeed, Google translates the content of a site by detecting keywords. When it comes to acquisition, Google indexes pages and processes requests from users.

This is why Google has become an immeasurable player in marketing strategy and SEO analysis. And for any professional with a website, SEO tools tend to become more and more important. They will make it possible to check if the searches relating to the activity of your site generate or not traffic.

This is how the analyzes performed by the various tools integrate the marketing strategy because they will optimize the content of the site to increase the audience. In order to master SEO, it is necessary to know these tools and make good use of them. Find in this article the 5 tools to use without hesitation!

What are the SEO tools for?

Using competitive queries, it is not always easy to obtain clear and precise results. If you want more opportunities in business with your website and generate more leads, you need to master the tools of SEO analysis. The majority of marketers consider that this is an element that produces more impact on lead generation. And to be certain of the compatibility of your site with Google, you must regularly perform SEO analysis.

The parameters to take into account the functioning of the search engines often prove complex. By providing you with the right SEO analysis tools, you will be able to have an inventory of your performance and what are the levers to put in motion.

The 5 SEO analysis tools to integrate:

1) Webmaster tools

Kesako?

Called also "Google Search Console", Webmaster tools is a specialized tool for publishers who discount the SEO optimization of their website. By exploring pages and carefully analyzing the relevance of keywords, it goes through many SEO settings.

What's the point?

With Webmaster Tools, you can easily track the indexing of your site and your URLs in the search engine. A URL must always be clear and short and describe the central idea of the page, indicating its position. In addition, this tool provides a lot of information about the security of your site.

By installing this Google service, you will have access to a dashboard reporting essential information on the site worked. Thus, in the case of crawling errors, you only have to illustrate the volume of requests and indicate them on the indexed pages.

Specific features

Webmaster tools include in its features a section to explore data and inform about the problems on your site in order to save the content. And when your robot cannot access a page or a directory, you will be automatically alerted.

There is also another topic that removes the Google index in search results, especially when robots have indexed a page that is not relevant enough and whose content is not optimized. And vice versa, you can index pages when you've recently uploaded new content online.

2) Visible

What is it?

The contents must be qualitative. At a time when duplicate content is preponderant, it must always be ensured that it is distributed in one version. Visible is a perfect tool for moving to an increased content analysis. With its rating system, you can easily acquire your blog articles.

With articles of more than 1000 words and well-highlighted keywords, you can understand what are the most wanted topics, and thus, correct the shot. Visibilis is the tool that will allow you to test the quality of your texts, improve it on an SEO plan.

Advantages

Visibilis is the perfect tool to create a quality semantic body. You can, therefore, be referenced quickly and efficiently on Google. With its services and topics, even in beta, you can analyze your content and re-adapt according to the needs of your customers and take a better Google position.

3) SnippetOptimizer

What it is?

Snippet Optimizer is a web page where you can write your meta-title and meta-description. If you want to see the metadata in real time on a specific page, you have chosen the right tool. This way, you'll be able to write the descriptions right and give them a hard-hitting title to display in the Google search results.

Our favorite features

When we talk about SEO, we always refer to Snippet Optimizer. It is a simple and complete tool for setting up "rich snippets". It gives you an overview of the options you have chosen such as the author, the date, the price, the notation or the words of your meta-description.

4) Oxatis

Zoom on Oxatis

Indeed, the positioning of your website on the pages of search results is dependent on the incoming links. This is why it is necessary to improve the performance of your site by improving the quality of your external links. To move to an increased analysis of websites and blogs, Oxatis is a good tool to optimize your links in just a few clicks.

The main features

With a rich text editor, you can easily create your links even if you do not have technical knowledge of HTML.

5) Can I Rank

Can I Rank, what is it?

It is a tool used to evaluate the number of queries by keyword. Can I Rank allows the web marketer to know the relevance of keywords and position themselves more or a little less on this or that word? It gives the opportunity to compare itself to other competitors compared to SEO metrics.

Advantages

It complements easily with other SEO analysis software such as MOZ or SEM Rush. By using a database of more than 200,000 websites, you will be able to determine the success factors of your marketing campaign. We can say that Can I Rank is an interesting tool although not offering an accurate analysis. The art of using SEO tools.

Every weakness or irregularity of a website, the SEO analysis tools detect it. By analyzing the criteria and the SEO strategy that you apply, you can come to a certain conclusion that changes must be made, such as the more precise presentation of content, site renaming, the creation of internal links.

Indeed, an SEO analysis can be started at any time during the life cycle of your website. And in this case, we always try to identify what are the impacts on traffic, which are the elements that deserve special attention. An e-commerce site to bear fruit must always be accessible. In addition, it must not contain JavaScript elements that are too difficult to analyze. We, therefore, recommend that you do not over-use Adobe Flash files because Google does not read them easily

Web developer Fact Sheet

Find on the web developer business page all the useful information on this job: Salary, studies, training, role, description of the web developer position, the qualities and skills required to work as a web developer.

 The web developer profession is part of the computer domain.

He works in a communication agency, freelance, IT services company or directly in the business. Its goal is to develop web interfaces adapted to its client. These can be intranet sites, the Internet, web applications or online tools. It meets specifications drawn up by a project manager, whatever its structure. He also contributes to its drafting, advising on technical aspects that do not necessarily master the project manager. Part of the web developers is computer developers who have redirected to the web, with the emergence of the Internet. The computer and web culture is important for the profession and allows to better understand the evolution of new technologies. The missions of the web developer are multiple.

·         Needs analysis: it is first necessary to analyze the real needs for the project as well as the appropriate technical solutions. This mission concludes with the drafting of specifications.

·         Site design: in this phase, the site is designed upstream according to the specifications. Its architecture (visual, technical) is defined as well as its database.

·         Development: we enter here in the pure development phase which consists in writing the lines of code of the different parts of the site. This trial-and-error phase may allow changes to be made to the established objectives, depending on the problems encountered.

·         Test & production: the site is tested both in its technical operation and in its visual consistency. Any errors are corrected in collaboration with the web designers and other developers before a production release that will precede the final launch of the site.

·         Technical support: once the site online, it will provide support in case of malfunction or make updates

·         Standby: The standby activity is constant for a developer. It must be aware of changes in existing tools and technologies (languages, frameworks, etc.) as well as new developments in terms of trends and good practices.

And concretely? Professionals in position testify: what are your missions? Tony Archambeau: "The two main missions of a developer are to develop functionalities on a site or an application and to solve bugs. On a day-to-day basis, this is mainly reflected in code writing (main activity), research on documentation or search engine, writing technical documentation, testing phases. Xavier Valet: "Within RegionsJob, my missions are diverse and varied. I participate in the various technical reflections as well as the development of our applications and sites. I also perform maintenance operations as well as technical support for our customers and employees. Finally, my job is strongly focused on the watch, essential to further improve our practices ". Romain Pouclet: "Overall, I have two types of mission: estimation and development. The day is divided into different phases of these two tasks. I also talk a lot with my colleagues about the methods implemented to industrialize the development of our applications. The idea is to guarantee customers maximum efficiency and optimum quality by optimizing the execution of redundant tasks.

 " I also talk a lot with my colleagues about the methods implemented to industrialize the development of our applications. The idea is to guarantee customers maximum efficiency and optimum quality by optimizing the execution of redundant tasks. " I also talk a lot with my colleagues about the methods implemented to industrialize the development of our applications. The idea is to guarantee customers maximum efficiency and optimum quality by optimizing the execution of redundant tasks. "

Web Developer Salary

What salary and how much does a web developer earn?

The Web Developer receives an average of 47,900 euros per year in France, in gross salary.

Qualities and skills needed

What are the qualities and skills needed to be hired as a web developer?

The web developer is brought to master multiple tools and technologies within sometimes very different projects. Whether in a team or freelance, web development requires various skills.

The web developer must be very rigorous

It must be autonomous

A solid web culture and internet trends

He must know and master the main languages of web development

To be polyvalent

Have a great listening ability

Have a good relationship

He knows how to adapt quickly to changes in his environment

It must be responsive

According to the developers, what are the qualities necessary to practice the profession? Tony Archambeau: "Great adaptability. Technologies evolve fast, you have to be ready to learn and discover new things regularly. To be rigorous and methodical. If there may be a bug in one place, then there will be one. The developer has to think of all the possible cases, even the most twisted, which can generate a bug. Erwann Mest: "Above all, it is necessary to be autonomous and keep abreast of new technologies in terms of development, this regular watch is essential. Being rigorous and listening to everyone, even non-technical people is necessary. Finally, being passionate is a powerful driver. Romain Pouclet: "Stay open-minded, know how to work in a team and support criticism, which is not necessarily easy during code reviews, for example. "

Education and Training

What training and how to become a web developer?

In general, a bac +2 level is essential (BTS or computer DUT). It is best to continue towards a Master 2 in Computer Science, or enter a school specialized in computer science such as Epitech, Supinfo or ENSIMAG. It should be noted that some small structures (communication agencies, web agencies, VSEs) are looking for less qualified profiles because they have few means. They want to find people who are not necessarily over-educated but competent, often self-taught. If the initial training remains important to understand the structure of computer languages, in particular, the web developer must make a constant watch to stay on the page. The professionals of the sector testify Erwann Mest: "I did a computer science IUT. (Bac + 2) »Xavier Valet: "I joined Regionsjob 12 years ago. I completed a 1 year and a half webmaster contract at RegionsJob which definitely took me to the end of it. During those 12 years, I did 2 SQL Server training. Tony Archambeau: "A Master" website design & development "at a UK university. "Romain Pouclet:" I started with a DUT SRC in Laval where I quickly evolved into a professional context with a month of internship in a company developing and publishing websites. Subsequently, I signed for a one-year training understanding that I was not really motivated for long studies. The professional license for computer and multimedia development at the Gobelins school Annecy allowed me to enter the job market quickly. I was also able to follow this training alternately, 3 days a week in a communication agency and web development. "

SEO best practices for doubling your site traffic

Using SEO best practices is the key to increasing your organic traffic, your sales and the number of leads. Whatever your area of activity, you need to create a friendly SEO strategy to boost traffic from search engines.

Except for having a large budget to place ads or buy trackback services, it is almost impossible for a new site to get a high position in the search results without having an optimization plan. By following some of the best SEO practices, you can double or even triple your traffic without sweating a lot.

If you are looking for SEO best practices to increase your blog traffic, this article is for you.

SEO best practices

Traffic from search engines is, without a doubt, the most important factor in building a profitable site. It not only helps to increase your overall sales, but it also helps you build a qualified list of subscribers. Search engine optimization, from your blog or website, is very difficult for most beginners.

Before moving on to SEO best practices, let's tackle some of the basic SEO practices to set up on your blog to attract more search engine traffic.

Install Google Analytics, create an account in Google Webmaster Tools and Bing Webmaster Tools. If you use WordPress, prefer the  Google Analytics By Yoast plugin (this plugin is a blessing for beginners in SEO).

Make sure you have or create a sitemap for your blog. Without a sitemap, search engine bots find it hard to analyze your web pages, while having a plan makes it easier for bots to crawl your content every time you update your blog.

Create a robots.txt file (even if it's empty, do not forget this file on your site). This file essentially tells the search robots what they should not index on your site, to avoid the display, in the search results, unwanted pages, such as categories, labels etc ...

Now, let's dive into ...

SEO best practices to double the traffic of your blog.

1. The keyword strategy

We all know how important it is to have a winning keyword strategy. Without searching for the right keywords, your site will not be ranked in the search engines, plus to get the more organic traffic you have to use profitable keywords.

You need an appropriate keyword research tool like the Google AdWords Keyword Planner to do your keyword research for your site. Before you start, you must bring a list of keyword ideas and type them into the keyword planner to check the competition, the number of average monthly searches, etc.

Then refine the best keywords in the list (the one where the competition is low and the cost per click high) and use them on your blog sparingly.

The importance of using long tail keywords is increasing rapidly each day. Google gives priority to sites that use long-tail keywords in their keyword strategy. Therefore, long-tail keywords should always be preferred to short-tail keywords (Ex: Use long-tail keywords as "SEO best practices" as opposed to short-tail keywords such as "SEO" or "SEO practices").

By using long tail keywords, even if your site is new, you can get high search results in Google if your content is really good. The keyword strategy is the most important SEO best practice.

2. The meta description

Most users, when they search on Google, read the title and the associated meta description. If your meta description is compelling, visitors will click on your links in Google search results, without a second thought. This is the reason why you need to spend more time writing a compelling meta description.

Note:

It's not enough to copy and paste part of your article and use it in the meta description. It is always better to write a unique meta description, incorporating your keywords. In this way, you can satisfy both your readers and the search engines.

3. The URL structure

The URL structure of your blog plays a vital role when it comes to getting the best results for a keyword on Google. If you have a vague URL assembly, make sure you shorten it to reduce the number of fonts shown in Google's results.

Most beginners use non-optimized URL structures, so I strongly suggest changing URL structures to something like:

You can use the URL structure above by going to WP Dashboard Settings >> Settings -> Permalinks and choosing Custom Structure. Choose the structure "/% postname% /", this is the most simplified URL structure in terms of SEO.

4. Keyword-rich content

Without a doubt, keyword research is, for a blog or website, the main ingredient for getting more organic search engine traffic. Tactlessly most learners do not focus on keyword study and often publish articles without even significant their prime keywords.

Here is the golden rule that you must remember:

Without keyword research, publishing articles on your blog are of no use

You need to learn how to research keywords like an SEO professional, in order to drive maximum traffic from the search engines. Always focus on long-tail keywords and optimize your keywords for your country's audience, rather on a global audience, unless your niche is very large, such as technology, information, etc.

5. Optimization On page

The SEO On Page is the soul of any site that seeks a high ranking in the search results. The optimization you do on each of your pages is called On Page Optimization, it basically boils down to:

The title tag

The tags h1 h2, h3

Alt tags of images

Internal and external links

Blog comments,

etc...

If you're new to SEO, you can use plugins like Easy WP SEO, SEOPressor or WordPress SEO by Yoast to help you optimize your site's page optimization. These plugins are not only useful for improving your traffic, but they will allow you to easily perform this optimization, even if you are new to SEO.

6. Spy on your competitors

If you want your site to have great results, you need to beat your competition in the search results. If you're starting out, it may seem a bit of a wizard to find out how your competitors work and compete with them, but once you have a good SEO strategy, you'll easily be better ranked than them.

To spy on your competitors, use paid tools (with a free trial period) like SEMRush, Spyfu or KeywordSpy to check your competitors' keywords. In this way, you will not only be able to analyze their most profitable keywords but you will also be able to analyze their top-selling products and the most viewed pages.

Once you have optimized your site for these keywords, you will also be able to get more traffic and make more sales. So, start spying on your competitors to steal their best keywords.

What to remember about SEO best practices?

Focus on building a useful website for your visitors and search engine robots. Optimize the loading time of your pages, keywords, and focus on improving the performance SEO On Page (per page) to increase your traffic.

Do not forget to spy on your top-ranked competitors to find better keywords and get better rankings in the search results. Finally, use keyword research tools like WordTracker, Google Keyword Planner to get better keyword ideas.

9 SEO tools to analyze your website

The best SEO tools to analyze your website:

1-Google Search Console

2-Check My Links

3-Moz Pro tools

4-SEO Report Card

5-HubSpot Website Grader

6-Woorank

7-SEO Spider by Screaming Frog

8-The SEO Audit Tool Found

9-The Varvy SEO Preview Tool

There is nothing like an unexpected update of Google's algorithm to trigger a sense of confusion and a wave of panic among marketers. It's as if they're waiting for the moment when you start making your mark to launch an update that changes everything.

If Google communicates openly about the value of these updates for the users we are - after all, every little modification to the algorithm increases the accuracy of the results of our research - they do not completely lift the veil on the methods they apply to evaluate a website.

That said, there are various tools, available for free for some, that can help you analyze your site as Google does.

These tools are essential to set up your SEO strategy because they allow you to focus on the elements of your site that Google considers important.

So, in this article, we propose you to discover nine tools that will help you analyze your site as a marketer ... and even as a Google bot!

9 tools to analyze the SEO performance of your website

1-Google Search Console

The best way to know how Google analyzes your website is probably to ask him! Google Search Console brings together a set of valuable resources tailored to the uninitiated and explains the fundamentals of a Google search.

Creating an easily explorable site by Google, for example, is an excellent starting point for understanding how the search engine analyzes web pages. In doing so, you will discover some of the basic parameters of his search algorithm. 

This tool lets you know exactly which keywords Google's crawlers look when browsing your site.

If you are not referenced for the keywords that you thought applied to your content, then all you have to do is improve the quality based on the keywords you are targeting.

 This tool also provides you with the number of queries and clicks generated by each keyword. If you do not get the desired rating or click rate, it also offers great tips for improving your performance. However, do not expect Google to reveal all its secrets!

The categorical error analysis available in the Diagnostics section is another great feature of the Google Search Console. It allows you to prevent malware attacks or monitor crawl errors, two essential steps to appear on the SERPs.

Malware can block your site while crawl errors hinder the proper functioning of crawlers, making entire sections of your website literally invisible to search engines.

Because of its clarity, this analysis indicates the defective links, giving them the opportunity to repair them.

The Explore Like Google tool also allows you to see a specific URL as Google sees it, which is important if you are looking to improve the performance of a poor quality SEO. The information you'll get may be useful for modifying and optimizing the page and even helping you isolate problematic code if you think your site has been hacked.

2-Check My Links

To find the authenticity of an external or internal link on a web page, click here and check out Check My Links. With this tool that detects bad links, marketers can easily make changes to a page before it goes live.

Take for example a site like Wikipedia. The page devoted to marketing includes an impressive total of 711 links. Check My Links not only gets this number in seconds but also detects and highlights bad links (seven in this case).

The links that work properly are highlighted in green and those that are problematic in red so that you can quickly isolate those that are not working or are no longer active.

3-Moz Pro tools

The Moz Pro subscription gives you access to an all-in-one tool to improve the SEO of your company in the search results.

The full functionality of this search tool provides subscribers with the resources they need to identify link building opportunities, track the growth of their organization, build reports and, more generally, optimize overall efforts. that they deploy.

Crawl Test, for example, uses Moz's indexing robot, RogerBot, to parse up to 3,000 links on a given URL. Once the analysis is complete, the user receives a report by e-mail that details the data for each page to which the site redirects.

This tool is especially useful if you are looking to identify indexing factors such as duplicate content, robots.txt files, and redirects, all of which can affect the performance of your SEO.

4-SEO Report Card

Developed by UpCity, SEO Report Card is a tool that allows you to analyze your website and compare its performance to that of your competitors.

In exchange for some contact information, SEO Report Card offers you a report including:

·         SEO analysis: an overview of the SEO of your website on Google, Yahoo, and Bing.

·         A link building analysis: a detailed account of the number of sites including links that redirect to yours.

·         An on-site analysis: an update on your ability to incorporate your main keyword into your entire website successfully.

·         An accessibility analysis of the website: a section dedicated to the loading time of your site and its ease of access for indexing robots.

·         An analysis of confidence indicators: an overview of the level of security and authority of your website.

·         The current indexing of the site: an indication of the number of indexed pages of your site.

5-HubSpot Website Grader

Even if you will never see the mystery of what is going on behind the scenes at Google, you have to watch your SEO closely! With Website Grader, you can get an e-mail report on many performance indicators of your website, such as SEO performance, the number of links or the security index of your website ...

6-Woorank

Woorank is a tool for marketers that offers opportunities for optimization and improvement. You will get an SEO analysis, on your social networks, the usability of your website and many other elements ...

Cost: Woorank offers a free trial period of 14 days. After this period, there is a Pro and a Premium formula respectively billed $ 49 per month and $ 149 per month.

7-SEO Spider by Screaming Frog

With the SEO Spider of Screaming Frog, marketers have a great ally. Designed specifically for SEO supporters, this program analyzes the websites of your choice by searching for common URL errors to make site optimization easier.

It simplifies and speeds up a much more time-consuming process when it's not automated and can take hours, if not days, especially for larger websites!

8-The SEO Audit Tool Found

Simply enter your URL to instantly receive an automated SEO audit of your site. Found's SEO audit tool focuses on three main elements:

·         Technical issues: factors like Canonical Domain Formatting or XML Site Plans.

·         Content issues: influential factors such as keywords or metadata.

·         The analysis of external links

9-The Varvy SEO Preview Tool

Varvys SEO preview tool provides information on domain strength, links, SEO, social media presence and appearances, page loading and page loading, and more.

It takes less than a minute to get a comprehensive report that looks at different aspects of your website's performance. You will notice the use of green marks, red crosses and yellow exclamation marks indicating the severity of the problem.

10 SEO tips to improve the SEO of your website

Here are 10 SEO tips (search engine optimization) to improve the positioning of your website. Optimizing the SEO of your website is essential to increase your visibility and the ranking of your pages in the search results of Google and other engines.

Before you deliver the 10 SEO tips that will help you gain places in the rankings, a short definition of the acronym SEO is required.

Definition: SEO or Search Engine Optimization includes all optimization techniques for indexing a website and positioning web pages at the highest level in the search results.

SEO friendly is a properly optimized web page according to the criteria defined by Google.

10 tips to optimize your SEO!

Now that SEO has no secrets for you, here are 10 SEO tips selected for you from Google's 200 recommendations to optimize the SEO of your website.

1: The title of your pages with the tag <title>

It may sound simple and obvious, but make sure your pages all have a title with a title tag  <title> . This tag must be completed and must be a description of the actual page and not the site as a whole.

The title must include the main keywords of the page, be unique and must not exceed 60 to 65 characters. The title tag is displayed in Google's search results.

2: The meta description of your web pages

The description should not only describe a web page, it should also "sell" it . The description of your page is displayed in the search results, so it should encourage the user to click on your link rather than another.

The meta description must also include the keywords of your page, be unique and not exceed 156 characters.

Google is testing the display of longer meta descriptions in its search results. They can now be displayed in 4 lines instead of 2 lines (from 160 to 330 characters). If your meta-descriptions are not long enough, Google will use in the content of your page.

3: The hierarchy of your content using the semantic tags H1, H2, ...

When we talk about the titles defined by the h1, h2, h3, h4, h5, h6 tags, the W3c ( World Wide Web Consortium )  tells us:

"A TITLE BRIEFLY DESCRIBES THE SUBJECT OF THE SECTION IT INTRODUCES"

This means that a title (in) will describe by explicitly summarizing the paragraph it presents.

When you classify the titles and subtitles of your page by prioritizing them, you bring a notion of value to each of your titles. A title H1 should summarize the general subject of your page, a title H6 summarize a very detailed section of the subject treated in your page.

4: authorship and publisher authentication

Google is the number one search engine, but Google+ is not yet the number of social networks. Google+ is the social network of Google and the one to favor by your company to optimize your SEO. Google plus lets you link your website to a Google account. long enough, Google will use in the content of your page.

THE ASSOCIATION BETWEEN YOUR GOOGLE+ PAGE AND YOUR WEBSITE IS RECOMMENDED FOR THE FOLLOWING REASONS:

It allows you to get in touch with your friends, your fans, your customers and your prospects

It is effective for local SEO (Google My Business)

A Google+ Page provides Google with information to help determine the relevance of your site to a user's search query on Google Search.

It also allows Google to authenticate the author of a web page with Authorship  ( Authorship is now superseded by Publishers ) , the Google+ profile avatar can be displayed in the search results provided you surf while connected to G +.

5: Micro-data, an added value "SEO"

There are numerous different plans for metadata such as microformats and RDFs. With microdata, you can define an organization, a person, a product, and so on.

Items such as dates, reviews and job titles can be highlighted in the search results, it's both an added value for SEO and an opportunity from a marketing perspective.

Micro-data website AntheDesign

6: Internal links between the pages of your website

Internal links connecting your pages to each other are often just as important as external links. All pages indexed on Google have a page rank, this page rank can be transmitted to each link on the page that does not rel = "nofollow".

Therefore, if you have links to your own pages, they will get some of this "link juice". The mesh or linking between your web pages must be relevant both for the transmission of PageRank and for visitors.

7: The sitemap or sitemap

A site map (Sitemap) is an XML file that lists the URLs of your website with some metadata as the date of its last update. The Sitemap technique is officially approved by the search engines. Using the Sitemap protocol does not guarantee that your web pages will be integrated into the search engine index, but this greatly facilitates and improves the quality of the work of the crawlers ( indexing robot ) .

Once built, your Sitemap can then be submitted to search engines, usually, through a webmaster tools interface like google webmaster tools. (now called Google Search Console)

8: Duplicate data and canonical link

Duplicate content or duplicate content is one of the worst things for your site from an SEO perspective. Each page must have only one domain score and one URL.

If a page on your Internet has an old and a new URL, a 301 redirect must be set up to tell the search engine that the page has been moved.

As SEO advice to avoid duplicate content, you can use the canonical tag, this tag is similar to a signpost to avoid the consequences of duplicate content. It points to the default version of a set of pages that are too close, if not completely identical.

9: Webmaster Tools: Bing Webmaster & Google Webmaster Tools (GSC)

Google, Bing and other engines provide webmasters with an interface with tools to consult a multitude of information on a website. You can find for example the search terms used to arrive on your website, the number of pages retained in the index of Google or potential problems with the indexing of your site.

10: Rich, relevant and unique text content

Adhere to the 9 SEO tips listed above is important to heal your SEO but this is not enough. One must never lose sight of the fact that the most important thing in your web page remains the content . Text content should not be limited to enumeration of keywords.

The search engines must, of course, find the keywords, but the content must also be readable and give the desire to return to your Internet site. SEO is there to highlight your content and value in search engines and not the other way around.

How to improve the local SEO of your site?

The spread of smartphones and the development of geolocation in recent years have boosted the volume of local searches and therefore the importance of local SEO. Thanks to geolocation, the results of local searches are displayed more and more in the form of maps and highlight the nearest business addresses.

The local SEO has become essential for local shops and small businesses that rely on local activity, especially as mobile traffic tends to exceed desktop traffic. With local SEO, you can promote your business, products, or services to users near your location.

Some figures to understand the interest of local referencing

•             88% of smartphone users do local searches

•             84% of tablet and computer users do local searches

•             40% of requests are motivated by the search for a product or service nearby

•             47% of local search clicks are on Google Map results

The optimization of local SEO of your site is paramount to be visible to your customers. Local SEO relies on several techniques that help to position your site in local search results and appear in Google Map suggestions.

How to optimize the local SEO of your site?

Create a Google My Business listing

The first step to refer to your site locally is to create a Google My Business listing, which Google defines as "the showcase of your business for those who search the Internet." For local businesses, the relevance of Google My Business is obvious.

Be careful when completing the form because it is very important to fully inform all information requested, including those concerning your location, your telephone contacts, the list of your products/services and keywords and key terms for your business.

The more complete and accurate your listing is, the more likely you are to appear in a good position in local search results, especially in Google Map results, which are among the most clicked.

Banking on data microphones

The data microphones (or metadata ) is information contained in the HTML code of your site that are not visible to users and searches engines analyze to assess the relevance of a page with respect to user queries.

These metadata play a crucial role in natural referencing, but not only because, if they are well structured, they make it possible to trace the good information (addresses, schedules, contact, products, prices, ...) directly in the results of local searches.

For example, it is a good idea to mention the information about your locality (region, department, city) in your meta tags (title, meta description, H1, ...) or to specify by attributes specific to the HTML language (span) that such type of information is an address, street name, phone number, zip code, opening hours, email address, or Google Map URL of your location.

Get consumer reviews

As on social networks, users are sensitive to the opinions of other users to form an opinion on a product or service. Google places a high value on users' opinions, which it considers as evidence of the reality of your business and the quality (or lack thereof) of your products or services.

The more positive comments you have on Google reviews, the better your site will be positioned in local search results, and vice versa.

Register your site on the directories

To verify the authenticity of your information, Google cross-checks its data with those retrieved from other sites deemed reliable like Yellow Pages, LaPoste or local and thematic directories.

It is therefore in your interest to register your domain name on these sites and to ensure that the same information is consistently provided everywhere to enhance your reliability.

Neglecting local SEO means taking the risk of not being visible to your closest targets geographically of your activity. Local SEO is all the more effective if it is part of a global SEO strategy.