Here are 10 SEO tips (search engine optimization) to improve the positioning of your website. Optimizing the SEO of your website is essential to increase your visibility and the ranking of your pages in the search results of Google and other engines.
Before you deliver the 10 SEO tips that will help you gain places in the rankings, a short definition of the acronym SEO is required.
Definition: SEO or Search Engine Optimization includes all optimization techniques for indexing a website and positioning web pages at the highest level in the search results.
SEO friendly is a properly optimized web page according to the criteria defined by Google.
10 tips to optimize your SEO!
Now that SEO has no secrets for you, here are 10 SEO tips selected for you from Google's 200 recommendations to optimize the SEO of your website.
1: The title of your pages with the tag <title>
It may sound simple and obvious, but make sure your pages all have a title with a title tag <title> . This tag must be completed and must be a description of the actual page and not the site as a whole.
The title must include the main keywords of the page, be unique and must not exceed 60 to 65 characters. The title tag is displayed in Google's search results.
2: The meta description of your web pages
The description should not only describe a web page, it should also "sell" it . The description of your page is displayed in the search results, so it should encourage the user to click on your link rather than another.
The meta description must also include the keywords of your page, be unique and not exceed 156 characters.
Google is testing the display of longer meta descriptions in its search results. They can now be displayed in 4 lines instead of 2 lines (from 160 to 330 characters). If your meta-descriptions are not long enough, Google will use in the content of your page.
3: The hierarchy of your content using the semantic tags H1, H2, ...
When we talk about the titles defined by the h1, h2, h3, h4, h5, h6 tags, the W3c ( World Wide Web Consortium ) tells us:
"A TITLE BRIEFLY DESCRIBES THE SUBJECT OF THE SECTION IT INTRODUCES"
This means that a title (in) will describe by explicitly summarizing the paragraph it presents.
When you classify the titles and subtitles of your page by prioritizing them, you bring a notion of value to each of your titles. A title H1 should summarize the general subject of your page, a title H6 summarize a very detailed section of the subject treated in your page.
4: authorship and publisher authentication
Google is the number one search engine, but Google+ is not yet the number of social networks. Google+ is the social network of Google and the one to favor by your company to optimize your SEO. Google plus lets you link your website to a Google account. long enough, Google will use in the content of your page.
THE ASSOCIATION BETWEEN YOUR GOOGLE+ PAGE AND YOUR WEBSITE IS RECOMMENDED FOR THE FOLLOWING REASONS:
It allows you to get in touch with your friends, your fans, your customers and your prospects
It is effective for local SEO (Google My Business)
A Google+ Page provides Google with information to help determine the relevance of your site to a user's search query on Google Search.
It also allows Google to authenticate the author of a web page with Authorship ( Authorship is now superseded by Publishers ) , the Google+ profile avatar can be displayed in the search results provided you surf while connected to G +.
5: Micro-data, an added value "SEO"
There are numerous different plans for metadata such as microformats and RDFs. With microdata, you can define an organization, a person, a product, and so on.
Items such as dates, reviews and job titles can be highlighted in the search results, it's both an added value for SEO and an opportunity from a marketing perspective.
Micro-data website AntheDesign
6: Internal links between the pages of your website
Internal links connecting your pages to each other are often just as important as external links. All pages indexed on Google have a page rank, this page rank can be transmitted to each link on the page that does not rel = "nofollow".
Therefore, if you have links to your own pages, they will get some of this "link juice". The mesh or linking between your web pages must be relevant both for the transmission of PageRank and for visitors.
7: The sitemap or sitemap
A site map (Sitemap) is an XML file that lists the URLs of your website with some metadata as the date of its last update. The Sitemap technique is officially approved by the search engines. Using the Sitemap protocol does not guarantee that your web pages will be integrated into the search engine index, but this greatly facilitates and improves the quality of the work of the crawlers ( indexing robot ) .
Once built, your Sitemap can then be submitted to search engines, usually, through a webmaster tools interface like google webmaster tools. (now called Google Search Console)
8: Duplicate data and canonical link
Duplicate content or duplicate content is one of the worst things for your site from an SEO perspective. Each page must have only one domain score and one URL.
If a page on your Internet has an old and a new URL, a 301 redirect must be set up to tell the search engine that the page has been moved.
As SEO advice to avoid duplicate content, you can use the canonical tag, this tag is similar to a signpost to avoid the consequences of duplicate content. It points to the default version of a set of pages that are too close, if not completely identical.
9: Webmaster Tools: Bing Webmaster & Google Webmaster Tools (GSC)
Google, Bing and other engines provide webmasters with an interface with tools to consult a multitude of information on a website. You can find for example the search terms used to arrive on your website, the number of pages retained in the index of Google or potential problems with the indexing of your site.
10: Rich, relevant and unique text content
Adhere to the 9 SEO tips listed above is important to heal your SEO but this is not enough. One must never lose sight of the fact that the most important thing in your web page remains the content . Text content should not be limited to enumeration of keywords.
The search engines must, of course, find the keywords, but the content must also be readable and give the desire to return to your Internet site. SEO is there to highlight your content and value in search engines and not the other way around.
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