9 SEO tools to analyze your website

The best SEO tools to analyze your website:

1-Google Search Console

2-Check My Links

3-Moz Pro tools

4-SEO Report Card

5-HubSpot Website Grader

6-Woorank

7-SEO Spider by Screaming Frog

8-The SEO Audit Tool Found

9-The Varvy SEO Preview Tool

There is nothing like an unexpected update of Google's algorithm to trigger a sense of confusion and a wave of panic among marketers. It's as if they're waiting for the moment when you start making your mark to launch an update that changes everything.

If Google communicates openly about the value of these updates for the users we are - after all, every little modification to the algorithm increases the accuracy of the results of our research - they do not completely lift the veil on the methods they apply to evaluate a website.

That said, there are various tools, available for free for some, that can help you analyze your site as Google does.

These tools are essential to set up your SEO strategy because they allow you to focus on the elements of your site that Google considers important.

So, in this article, we propose you to discover nine tools that will help you analyze your site as a marketer ... and even as a Google bot!

9 tools to analyze the SEO performance of your website

1-Google Search Console

The best way to know how Google analyzes your website is probably to ask him! Google Search Console brings together a set of valuable resources tailored to the uninitiated and explains the fundamentals of a Google search.

Creating an easily explorable site by Google, for example, is an excellent starting point for understanding how the search engine analyzes web pages. In doing so, you will discover some of the basic parameters of his search algorithm. 

This tool lets you know exactly which keywords Google's crawlers look when browsing your site.

If you are not referenced for the keywords that you thought applied to your content, then all you have to do is improve the quality based on the keywords you are targeting.

 This tool also provides you with the number of queries and clicks generated by each keyword. If you do not get the desired rating or click rate, it also offers great tips for improving your performance. However, do not expect Google to reveal all its secrets!

The categorical error analysis available in the Diagnostics section is another great feature of the Google Search Console. It allows you to prevent malware attacks or monitor crawl errors, two essential steps to appear on the SERPs.

Malware can block your site while crawl errors hinder the proper functioning of crawlers, making entire sections of your website literally invisible to search engines.

Because of its clarity, this analysis indicates the defective links, giving them the opportunity to repair them.

The Explore Like Google tool also allows you to see a specific URL as Google sees it, which is important if you are looking to improve the performance of a poor quality SEO. The information you'll get may be useful for modifying and optimizing the page and even helping you isolate problematic code if you think your site has been hacked.

2-Check My Links

To find the authenticity of an external or internal link on a web page, click here and check out Check My Links. With this tool that detects bad links, marketers can easily make changes to a page before it goes live.

Take for example a site like Wikipedia. The page devoted to marketing includes an impressive total of 711 links. Check My Links not only gets this number in seconds but also detects and highlights bad links (seven in this case).

The links that work properly are highlighted in green and those that are problematic in red so that you can quickly isolate those that are not working or are no longer active.

3-Moz Pro tools

The Moz Pro subscription gives you access to an all-in-one tool to improve the SEO of your company in the search results.

The full functionality of this search tool provides subscribers with the resources they need to identify link building opportunities, track the growth of their organization, build reports and, more generally, optimize overall efforts. that they deploy.

Crawl Test, for example, uses Moz's indexing robot, RogerBot, to parse up to 3,000 links on a given URL. Once the analysis is complete, the user receives a report by e-mail that details the data for each page to which the site redirects.

This tool is especially useful if you are looking to identify indexing factors such as duplicate content, robots.txt files, and redirects, all of which can affect the performance of your SEO.

4-SEO Report Card

Developed by UpCity, SEO Report Card is a tool that allows you to analyze your website and compare its performance to that of your competitors.

In exchange for some contact information, SEO Report Card offers you a report including:

·         SEO analysis: an overview of the SEO of your website on Google, Yahoo, and Bing.

·         A link building analysis: a detailed account of the number of sites including links that redirect to yours.

·         An on-site analysis: an update on your ability to incorporate your main keyword into your entire website successfully.

·         An accessibility analysis of the website: a section dedicated to the loading time of your site and its ease of access for indexing robots.

·         An analysis of confidence indicators: an overview of the level of security and authority of your website.

·         The current indexing of the site: an indication of the number of indexed pages of your site.

5-HubSpot Website Grader

Even if you will never see the mystery of what is going on behind the scenes at Google, you have to watch your SEO closely! With Website Grader, you can get an e-mail report on many performance indicators of your website, such as SEO performance, the number of links or the security index of your website ...

6-Woorank

Woorank is a tool for marketers that offers opportunities for optimization and improvement. You will get an SEO analysis, on your social networks, the usability of your website and many other elements ...

Cost: Woorank offers a free trial period of 14 days. After this period, there is a Pro and a Premium formula respectively billed $ 49 per month and $ 149 per month.

7-SEO Spider by Screaming Frog

With the SEO Spider of Screaming Frog, marketers have a great ally. Designed specifically for SEO supporters, this program analyzes the websites of your choice by searching for common URL errors to make site optimization easier.

It simplifies and speeds up a much more time-consuming process when it's not automated and can take hours, if not days, especially for larger websites!

8-The SEO Audit Tool Found

Simply enter your URL to instantly receive an automated SEO audit of your site. Found's SEO audit tool focuses on three main elements:

·         Technical issues: factors like Canonical Domain Formatting or XML Site Plans.

·         Content issues: influential factors such as keywords or metadata.

·         The analysis of external links

9-The Varvy SEO Preview Tool

Varvys SEO preview tool provides information on domain strength, links, SEO, social media presence and appearances, page loading and page loading, and more.

It takes less than a minute to get a comprehensive report that looks at different aspects of your website's performance. You will notice the use of green marks, red crosses and yellow exclamation marks indicating the severity of the problem.