Using SEO best practices is the key to increasing your organic traffic, your sales and the number of leads. Whatever your area of activity, you need to create a friendly SEO strategy to boost traffic from search engines.
Except for having a large budget to place ads or buy trackback services, it is almost impossible for a new site to get a high position in the search results without having an optimization plan. By following some of the best SEO practices, you can double or even triple your traffic without sweating a lot.
If you are looking for SEO best practices to increase your blog traffic, this article is for you.
SEO best practices
Traffic from search engines is, without a doubt, the most important factor in building a profitable site. It not only helps to increase your overall sales, but it also helps you build a qualified list of subscribers. Search engine optimization, from your blog or website, is very difficult for most beginners.
Before moving on to SEO best practices, let's tackle some of the basic SEO practices to set up on your blog to attract more search engine traffic.
Install Google Analytics, create an account in Google Webmaster Tools and Bing Webmaster Tools. If you use WordPress, prefer the Google Analytics By Yoast plugin (this plugin is a blessing for beginners in SEO).
Make sure you have or create a sitemap for your blog. Without a sitemap, search engine bots find it hard to analyze your web pages, while having a plan makes it easier for bots to crawl your content every time you update your blog.
Create a robots.txt file (even if it's empty, do not forget this file on your site). This file essentially tells the search robots what they should not index on your site, to avoid the display, in the search results, unwanted pages, such as categories, labels etc ...
Now, let's dive into ...
SEO best practices to double the traffic of your blog.
1. The keyword strategy
We all know how important it is to have a winning keyword strategy. Without searching for the right keywords, your site will not be ranked in the search engines, plus to get the more organic traffic you have to use profitable keywords.
You need an appropriate keyword research tool like the Google AdWords Keyword Planner to do your keyword research for your site. Before you start, you must bring a list of keyword ideas and type them into the keyword planner to check the competition, the number of average monthly searches, etc.
Then refine the best keywords in the list (the one where the competition is low and the cost per click high) and use them on your blog sparingly.
The importance of using long tail keywords is increasing rapidly each day. Google gives priority to sites that use long-tail keywords in their keyword strategy. Therefore, long-tail keywords should always be preferred to short-tail keywords (Ex: Use long-tail keywords as "SEO best practices" as opposed to short-tail keywords such as "SEO" or "SEO practices").
By using long tail keywords, even if your site is new, you can get high search results in Google if your content is really good. The keyword strategy is the most important SEO best practice.
2. The meta description
Most users, when they search on Google, read the title and the associated meta description. If your meta description is compelling, visitors will click on your links in Google search results, without a second thought. This is the reason why you need to spend more time writing a compelling meta description.
Note:
It's not enough to copy and paste part of your article and use it in the meta description. It is always better to write a unique meta description, incorporating your keywords. In this way, you can satisfy both your readers and the search engines.
3. The URL structure
The URL structure of your blog plays a vital role when it comes to getting the best results for a keyword on Google. If you have a vague URL assembly, make sure you shorten it to reduce the number of fonts shown in Google's results.
Most beginners use non-optimized URL structures, so I strongly suggest changing URL structures to something like:
You can use the URL structure above by going to WP Dashboard Settings >> Settings -> Permalinks and choosing Custom Structure. Choose the structure "/% postname% /", this is the most simplified URL structure in terms of SEO.
4. Keyword-rich content
Without a doubt, keyword research is, for a blog or website, the main ingredient for getting more organic search engine traffic. Tactlessly most learners do not focus on keyword study and often publish articles without even significant their prime keywords.
Here is the golden rule that you must remember:
Without keyword research, publishing articles on your blog are of no use
You need to learn how to research keywords like an SEO professional, in order to drive maximum traffic from the search engines. Always focus on long-tail keywords and optimize your keywords for your country's audience, rather on a global audience, unless your niche is very large, such as technology, information, etc.
5. Optimization On page
The SEO On Page is the soul of any site that seeks a high ranking in the search results. The optimization you do on each of your pages is called On Page Optimization, it basically boils down to:
The title tag
The tags h1 h2, h3
Alt tags of images
Internal and external links
Blog comments,
etc...
If you're new to SEO, you can use plugins like Easy WP SEO, SEOPressor or WordPress SEO by Yoast to help you optimize your site's page optimization. These plugins are not only useful for improving your traffic, but they will allow you to easily perform this optimization, even if you are new to SEO.
6. Spy on your competitors
If you want your site to have great results, you need to beat your competition in the search results. If you're starting out, it may seem a bit of a wizard to find out how your competitors work and compete with them, but once you have a good SEO strategy, you'll easily be better ranked than them.
To spy on your competitors, use paid tools (with a free trial period) like SEMRush, Spyfu or KeywordSpy to check your competitors' keywords. In this way, you will not only be able to analyze their most profitable keywords but you will also be able to analyze their top-selling products and the most viewed pages.
Once you have optimized your site for these keywords, you will also be able to get more traffic and make more sales. So, start spying on your competitors to steal their best keywords.
What to remember about SEO best practices?
Focus on building a useful website for your visitors and search engine robots. Optimize the loading time of your pages, keywords, and focus on improving the performance SEO On Page (per page) to increase your traffic.
Do not forget to spy on your top-ranked competitors to find better keywords and get better rankings in the search results. Finally, use keyword research tools like WordTracker, Google Keyword Planner to get better keyword ideas.
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