Six essential tools to optimize your SEO

If you regularly check our blog articles, the terms "Google Friendly", internal mesh or meta-description are not unknown to you. SEO (Search Engine Optimization) is an ant task that requires useful tools to achieve long-term results.

Because we want to simplify your task, we have put together a list of 6 of the best tools to optimize your SEO strategy.

But, before going into the thick of it, remember why it is so important to healing your SEO.

Why take the time to work on your SEO?

SEO optimization refers to all the techniques that consist of improving the visibility of a website's web pages in search engine results.

According to the OnCrawl site, the top 5 search results represent 2 out of 3 clicks, and 89% of Internet users do not even visit the second page of results.

The report is therefore without appeal: having a poorly referenced website meaningfully reduces your chances of attracting new interested prospects. Conversely, developing an SEO strategy will cause your site to slowly climb into the results of inquiries that apply to your business, and it will be even more complicated for your competitors to dislodge it.

In addition to significantly improving the visibility of your site, SEO can drain targeted traffic to your web pages. It will be less challenging to convert this audience later, especially on specific queries (long tail).

To do this, we generally distinguish three fields of SEO actions:

On-page optimization (content quality, URL, page structure, ...)

Off-page optimization (mesh, netlinking, ...)

Technical optimization (loading time, mobile friendly, ...)

If the optimization of your SEO is mandatory and often complex, several tools make it easier for you.

Here is our selection of 6 essential tools to boost your SEO strategy

Six tools to improve your SEO

Analysis of the keywords of your site, those of your competitors, evolution of your positions, follow-up of your backlinks, those of your competitors, suggestions of keywords to integrate on your pages ... These tools cover a big part of the needs of the SEO. Follow the guide.

Screaming Frog SEO Spider:

Screaming Frog is free software used for site crawling the web. It allows you to explore the URLs of websites and to go through the architecture of a place. It will enable you to list URLs, internal and external links, images, or CSS and JavaScripts files of a home. You can use Screaming Frog to organize your silos, identify your broken links, manage your redirects, manage your duplicate HTML tags, ... Be careful though; the free version is limited to 500 URLs per crawl.

Yoast  :

Yoast SEO, formerly known as "WordPress Plugins by Yoast SEO," is the easiest SEO plugin that exists for WordPress. From an excerpt editor and a real-time page analysis feature, it helps you optimize your SEO on-page by organizing your tags (title, description, ...), content (indexing) and Sitemaps. He even suggests ways to improve, page by page.

Google Keyword Planner:

The Keyword Planner is an essential tool for all digital marketing professionals. A wealth of information, this keyword planning tool analyzes trends based on researching the Google ecosystem. It provides directly exploitable data on keyword search volumes based on geo-targeting and selected categories. Warning, first designed for AdWords users, this tool is open to all but now reserves accurate statistics of search volumes to its large customers.

Google Search Console:

The Google Search Console (formerly Google Webmaster Tools) is a free tool to control and optimize Google search results data for your website. Among the proposed features, the GSC allows you to follow the evolution of the indexing of your pages, to test your robots.txt file, to track your backlinks, your appearance on Google Search and to be informed about security issues on your site. Site. Finally, Google suggests several technical optimizations, prioritized according to their degree of criticality.

MozBar:

Developed by the leader of natural SEO Moz, the MozBar is an extension for browser web page SEO analysis. When you visit a web page, this kit releases metrics in real time on the authority of the page, its SPAM score and the tags used. Plus: by activating this extension from a Google search results page, you get metrics directly on each page for comparison.                  

SEMrush:

SEMrush is an SEO competitive analysis service. Offered to the public for the first time in 2008, it is one of the most used software by SEO agencies. Paying alternative to Google Keyword Planner, it allows among other things to collect data from search results(positions, ...) and presents them in graphical and understandable form.

Applying the basics of SEO is not a real challenge, however, continuously analyzing your results to learn concrete and applicable takes a lot of time. It is so essential to carrying out this research and analysis work in the long term.

We hope that the tools we have just presented will make your life easier and help you improve your SEO. It's now up to you! Feel free to test these different tools and give us feedback in the comments.

If you want to increase your SEO traffic to make it a profitable and reliable acquisition channel in the long term, we will be happy to discuss your situation and your challenges during a free consultation of 20 min.