When you have to choose a web technology, be it a CMS, a JS framework or a simple marketing tool, you have to find the right horse. The one that will continue to grow during the next few years. Nothing better for that than to follow the evolution of the market shares of different technologies. For this, we relied on the figures of Similar Tech which analyzes the technologies used by millions of websites.
Marketing Technologies
Analytics
Google is unsurprisingly in first place with Google Analytics, which holds nearly 66% market share of Top 10K sites and nearly 28% for all sites. Facebook Domain Insights is in second place followed closely by Quant cast. Note that, apart from Google Analytics, none of the other tools can reach the 10% mark of market share.
Email Marketing
Whether for the Top 10K sites or all sites on the net, Mail chimp comes in first place. This platform has become a reference regarding email marketing. There are two times more sites using Mail chimp (454669) than Constant Contact (226650).
Ad Serving
Google is the undisputed champion of advertising on the Top 10K websites but also on all sites on the net. Indeed, DoubleClick was bought by Google in 2007 to sit a little more dominance in the field of advertising. Competitors OpenX and Crate arrive behind.
retargeting
As for retargeting, Google Remarketing is leading (1.95%) followed by Crate (1.17% if we add Crate and Crate Publisher) and Facebook. However, it is interesting to note that for the top 10K websites, it is Facebook that leads (largely) the dance with more than 22% of market share, followed by Crate (21%). Facebook is coming in 3rd position with 9%.
Live Chat
64 tools have remained listed for the live chat. Snap Engage and Zen desk Chat are very close to each other with just over 0.2% market share, which is more than 500k sites that use Snap Engage and 450k sites that use the Zen desk.
Affiliation
As for membership, Skim links is in 1st place with 2.28% market share, followed by Amazon at 1.39%. It should also be renowned that Amazon is well ahead of the top 10K sites and Skim links are only in 3rd position, with Baldur Promote appearing second.
E-commerce Technologies
E-commerce CMS
For E-commerce, there are very strong variations to emphasize. In footings of the entire Internet (more than 3 million websites analyzed), Woo Commerce is well ahead at 0.44%, more than twice as many as Magneto and Magneto 1. However, for the top 10K sites, Woo Commerce only comes in an 8th place far from IBM WebSphere Commerce and Magneto.
Payment
90 payment technologies were identified to perform this ranking. Unsurprisingly, whether in the top 10K sites or the entire Internet, it is the PayPal service that comes first. Note the very important development of the platform Stripe, used by more than 300K sites and the difficult rise of Apple Pay only 5th.
view
As for the generation of opinions on websites and the Internet in general, only 12 technologies have remained listed. For the top 10K sites, Trust pilot leads with 0.33% market share, followed by Verified Reviews and Komi (0.11 and 0.10%). For the entire Internet, there are three locomotives for this market, Yitro, Trust pilot, and Komi. The 12th and last in this ranking, Reeve, is used by 439 sites.
Site Creation - Custom Pricing
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Web development technologies
Accommodation
Web hosting, a capital part for all websites on the Internet. For the top 10K sites, Amazon is impressive with 5 of the top 8 places. About all websites, Amazon is also leading the way with almost 18% of the market share. That's more than 39 million sites that use Amazon Hosting. The second, Go Daddy Hosting, represents "only" 15 million sites.
Framework
Regarding the framework and, whether for the top 10K sites or all sites on the Internet, there is PHP, and others. Indeed, by itself, PHP represents more than 19% of market share. His dolphin, ASP.net, owns only 8%. The other competitors are very far behind.
Web servers
In the server category, angina is leading with a 42% presence on Top 10K sites. On the other hand, Apache is in the lead for all the websites followed by noggin. Between them, they share more than 50% of the market. In total, nearly 200 technologies are present on more than 213 million websites, making it one of the most diversified markets.
Forms
18 technologies present on 1 million 300 thousand websites, the forms are not yet a very developed market. But, this little game, Gravity Forms is doing best with 0.2% and especially 442k sites that use it. The rest of the technologies are very close to each other with 165k sites using Google Forms and 145k sites using Woof.
Conclusion
In this article, we have presented the main technologies of the year 2018. From retargeting to payment platforms and web hosting, you have in your hands all the tools you need to perform on the web. What technologies do you use for your website? Do not hesitate to tell us in a comment below.
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